Vishnnuvardhan, following the release of his 2009 film Sarvam, which fared poorly at the box office, had been working on two scripts - the other one being the prequel to the 2007 version of Billa - but was unable to start either project due to unavailable dates of Pawan Kalyan and Ajith Kumar. Pawan Kalyan was given a 'much stylish look' for this film.In November 2010 sources reported that director Vishnuvardhan would direct a film featuring Pawan Kalyan in the lead role, to be produced by Neelima Nagesh and Shobu Yarlagadda. Vishnuvardhan's wife, Anu Vardhan worked as the costume designer. Action sequences were choreographed by Shyam Kaushal, a noted stunt co-ordinator in Bollywood films, while Sunil Babu was chosen as the art director. Vinod was selected as the cinematographer in place of Nirav Shah who had worked on Vishnuvardhan's previous projects. Sreekar Prasad, Vishnuvardhan's norm associates, were signed to score the music and handle the editing department, respectively, while P.

Director-actor Sesh Adivi was roped in for an antagonist role, while Abburi Ravi was confirmed as the dialogue writer, in spite of earlier reports that suggested otherwise. However, eventually Mumbai -based model Anjali Lavania, best known for her appearances in the Kingfisher calendar and several other advertisements, was finalised for the second character. While former Miss India Sarah-Jane Dias was signed for one of the two female lead characters, making her Telugu film debut, Jiah Khan, and Shazahn Padamsee, who starred in Orange opposite Ram Charan Tej, were considered for the other role. It turned out that Abburi Ravi was roped in to write the dialogues, while the screenplay was provided by Rahul Koda. Reports also claimed that Krish, director of critically acclaimed films Gamyam (2008) and Vedam (2010), would pen the dialogues for the film, besides revealing that it would feature two female leads. He had planned to shoot both projects simultaneously from March 2011 on, but since that was not possible, he was forced to drop one of the projects, with Vishnuvardhan eventually deciding to direct this film. In November 2010 sources reported that director Vishnuvardhan would direct a film featuring Pawan Kalyan in the lead role, to be produced by Neelima Nagesh and Shobu Yarlagadda.

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